Sparefoot

Brand personality: Driven, collaborative, playful, resilient, customer-focused

What we did: Product-specific landing page copy, content strategy, SEO-optimized blog content and city guides

Challenge: Sparefoot hired Ampersand to function as an in-house copywriter and content strategist as they worked to implement GEO-focused content, as well as improve their product-specific landing pages. From there, we transitioned into providing a content marketing team to help three of the brands under the Storable umbrella produce updated blog content. SEO plays a huge role in their overall revenue and position within Google’s ranking, which meant they were looking for a nimble and agile team that could pivot when the content styles needed to be adjusted. My team of content writers produced a high volume of content (18 pieces every month) to help them re-establish their dominance in the self-storage marketplace industry.

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