sERvices
Copy that converts & makes an impact is within reach. The key? A creative collaboration built on clarity and magic. You in?
This is how we’ll craft copy that sells your story.
Step 1: Call me, maybe.
You fill out my handy dandy form or send me a note. We jump on a call together and the end goal is to find out whether we’re aligned and a good fit.
Step 2: The dream team.
We shake hands (virtually) and feel stoked about what we’ll create together. Your inbox receives a contract, invoice, timeline, next steps and all that fun stuff.
Step 3: Kind of a big deal.
You feel delighted at receiving the Ampersand welcome swag. I get to know everything about your business through a client discovery questionnaire. We save the date for our first kickoff call.
Step 4: We need to talk.
We jam together on our first call and deep dive into your brand, audience, goals, current marketing, etc. Afterward, I do copious amounts of behind-the-scenes research to identify gaps, trends and pain points.
Step 5: Bringin' the heat.
I load up on coffee, dance parties and fresh air to get in the flow. I identify key messaging, ask any clarifying Qs and knock your socks off with a first draft of copy. We hop on another call to share ideas, feedback and binge-worthy shows.
Step 6: Poppin' bubbly!
We fine tune the copy through up to two revisions and turn it into a final masterpiece. You get to present a revamped story to the world, which results in more traffic, prospects and profits. We celebrate the impact your new copy will make.
Popular Ampersand Packages
“So, what you’re saying is copywriting isn’t just a bunch of random words slung together?” Gasp! ‘Tis true. The best words (the ones that work for your biz) spark connection, conversation and conversion. They deepen relationships and your impact. From website copy to blog strategy, email marketing and everything in between, words are my business.
Website Copy
So, you want your website to inspire a “hell yes!” and encourage prospects to reach for their wallets, right? Every single page on your site should work tirelessly toward this goal. Whether it’s an opt-in page, about page, home page or your services page, every single word should be optimized to meet prospects where they’re at and speak to them with clarity, purpose and sizzling personality. You do that and you’ll be able to kick back confidently, knowing the words are working for you. Hell yes, indeed! This package is for those who need done-for-you conversion copy that brings all the prospects to the yard (or something like that). Starting at $5,000.
A website refresh package is available for those DIYers who just need an expert eye to comb through and make sure your site is performing like it should. Starting at $1,500.
Standard deliverables: Copy for up to 5 pages (of your choice), wireframe and designer collaboration (if applicable).
Blog Strategy + Articles
If your goal is to take your business to the top of Google AND the top of your industry (but still connect with humans), you’ve come to the right place. Great blog posts and SEO articles are the cornerstone of any successful long-form content marketing strategy. You’ll gain heavy traffic (and uber-obsessed fans) and become a thought leader in your industry, building brand loyalty along the way. And once we’ve attracted a steady stream of prospects, we’ll move them down the funnel toward buying. You’re here to make money and I’m here to make sure your traffic turns to profits. Starting at $2,000.
Standard deliverables: Strategy document, content calendar, 4 posts.
Email Sequences
Did you know that email marketing is 40x more effective than acquiring customers through Facebook or Twitter? Yes, way. When prospects hand over their email address, you have a one-way ticket to communicating directly in a way they prefer. RSVP yes to putting email to work for you and you’ll welcome new subscribers, warm ‘em up to your offerings and move them from passive (meh) to active (yup!). It’s one of the most effective ways to build trust with your audience and it’s a must-do for entrepreneurs and companies who have even the smallest of lists. Starting at $1,500.
Standard deliverables: Email sequence document, subject lines and preheader text.
Content STrategy + Audit
You’ve already got your website copy, blog posts and emails written and humming along at a consistent clip – go, you! Memorable brand messaging makes your user feel something and lets you charge premium prices like woah! A content audit is the perfect solution for the DIY founders who want a second pair of eyes on their stuff. Together, we’ll peruse your copy, make sure your brand voice is coming through loud and proud and tweak anything that needs it. Starting at $850.
Standard deliverables: Targeted research for one marketing channel (website, email, etc.), written strategy document with ideas and recommendations as well as wireframe, if applicable.
Product Descriptions
Good product copywriting should not be a one-size-fits-all approach, you hear me?! In fact, a good ecommerce product description is a golden opportunity to increase your profits AND build your brand. If you’re thinking of your product description as simply a box that needs filled, think again. Unique product descriptions should be clear, concise and optimized for search. Reinforce your brand’s personality and you’ll rise above your competitors all while getting your ideal customer to tap the buy button. RIP old product descriptions. Starting at $100/description. Bulk pricing available.
Standard deliverable: Written draft of product descriptions.
1:1 Strategy Call
It goes without saying that how your copy and content communicates what you do to the world is a key differentiator in standing out in a (sometimes) crowded marketplace. If you need an expert to bounce ideas off of or want a clear plan of attack for better converting words, let’s jam. Looking for something totally custom or a la carte that I don’t have listed here? I’m all ears for what you have in mind. Starting at $350 for a 60-minute call.
Standard deliverables: Targeted research on one area of concern in your business, written strategy document with ideas and recommendations.
Need a website makeover? Expert content strategy? Killer blog posts? Or the full works? I’m ready when you are!
