Hummingbirds

Brand personality: Authentic, collaborative, connected, innovative

What we did: Brand messaging strategy

Challenge: Hummingbirds founder, Emily Steele, hired Ampersand to help consolidate their brand messaging into one handy guide she could use with internal and external stakeholders for hiring, securing founding, earning press, etc. “I know how to talk about what we do but I want something that sums it all up so we can consistently guide our customer experience as well as connect with our ideal audience,” she said. As a first-of-its-kind platform and marketplace for local influencers and brands, the goal of the brand messaging strategy guide was to reflect both the B2B and B2C needs at a high level. 

What was your experience like working with us: “Working with Shawnna was seamless and invigorating! She knew the right questions to ask that pulled out fabulous messaging. We love the brand messaging guide that came of our work — it’s thorough, yet concise. I feel confident that every team member will gain significant value having this to refer to.

Results Testimonial: “We were eager to work with Shawnna because we have an exciting mission and brand experience, but were struggling to pull it all together with cohesive messaging the entire team could use. We now have a go-to guide and language to use consistently. No teammate has to guess. We have a framework that simplifies the day-to-day work, helps us move faster, and hone in on our voice everywhere we exist!”

Click here to see the final brand messaging strategy guide.