Brand personality: Compassionate, committed, innovative, inspirational, giving
What we did: SEO-optimized blog content
Challenge: New Tribe Media hired Ampersand to write blog content for its client, Mid-America Transplant. The high-level goal was to not only write consistent blog content but to incorporate first-hand testimonials into the blogs to inspire people to become registered organ, eye, and tissue donors. We’ve written consistent blog content now for three years which has driven traffic to their website and helped it to rank #1 on Google for five different topics. One of the blogs now has the most traffic second only to the homepage (even ranking higher than careers and the register to be an organ donor pages).
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