magnetic messaging, inspired by lived experience.

the ampersand story

Novelist Richard Powers once said, “The best arguments in the world won’t change a person’s mind. The only thing that can do that is a good story.”

I founded Ampersand Copy and Content with one clear mission: to help purpose-driven, socially conscious B2B brands use their stories to deepen connection and create real change. 

I always knew I wanted to work with words. From a young age, I felt the magnetic pull of a powerful story—its unique ability to inspire, inform, and connect. Stories moved me in a way nothing else could, sparking both my imagination and asking my favorite authors: How could I do what they did—and get paid for it?

But early on, I was told I’d never make a career out of writing.

Rather than deter me, those words lit a fire. I set out to prove them wrong, exploring one industry after another and picking up new skills along the way. Over 20 years later, and after writing for over 70 brands, I now bring a well of experience to the table that lets me see the big picture in marketing—the ecosystem where every piece matters, where small details elevate and storytelling connects.

The truth? Lived experience is magnetic.

Through that experience, I learned one simple truth: words are vital. They create worlds, change minds, and spark movements. Just imagine a world without them—no iconic movie lines, no books to escape into, no speakers to inspire us, and no website copy to guide us.

In 2021, I took all those hard-won insights, the wisdom and depth from two decades in writing and brand strategy, and officially launched Ampersand Copy and Content. Like the best stories, my journey has come full circle. Today, our job is to help purpose-driven brands tell stories that cut through the noise, deepen emotional connection, and build communities rooted in shared values.

For the last 20+ years, I’ve made it my mission to tell stories that matter. That means genuinely caring about each project, about you, and about the success of your brand. Care and connection are everything. People want to feel heard. Our job is to take care of the details, understand your vision, and help you bring it to life.

The irony? When I first launched Ampersand, I tried to follow the crowd. I thought if I just did what everyone else was doing, I’d be fine. But my real edge was the one thing only I could bring to the table: my story.

It’s a story of resilience, relentless curiosity, and a commitment to making the world better through words. Now, I help socially conscious brands do the same. My team and I would love to work with your mission-driven brand to:

  • Craft transparent, honest messaging that aligns with ethical values.
  • Develop authentic content that fosters long-term, meaningful relationships.
  • Strategize narratives that keep audiences engaged and communities growing.
  • Reflect a genuine commitment to their causes, building a trust that lasts.

We believe the best brands use stories to engage deeply, making customers feel heard, valued, and inspired. And, incidentally, they’re the brands people want to buy from.

So, let’s make caring cool again. If you’re ready to bring your mission to life through storytelling, let’s do it together.

Meet your co-pilots

Hey I’m Shawnna Stiver! My jam is helping mission-driven B2B brands stand out in the marketplace through authentic connection. 

Step 1: We connect with you (to understand your brand story and create the assets you’re missing)

Step 2: You connect more deeply with your audience (and watch your profits soar)

With over two decades of writing experience, my words have sold whiskey, kept homeowners safe from catastrophic floods, inspired people to register as organ donors, supported the dreams of female entrepreneurs, and so much more. It’s been an absolute delight to work with each one of these purpose-led organizations, and I’m so grateful for the stories we’ve uncovered together.

More about me: Friends over The Office. The Office over Seinfeld. Elaine’s dancing over anything. Night owl. Yuge Cubs fan. Old-school Mario Kart champion. Unsuspecting ping pong master. Experienced game show attendee. Yes, a slinky will go down an ancient pyramid. No, I don’t recommend walking an entire marathon.

And I’m Brittany Brown! With a background in international relations and communications, I have spent a decade writing powerful copy tailored to audiences of all kinds. As an expat in South America, I worked on foreign policy cables for the State Department, grant proposals to the United Nations, and fundraising appeals to an international donor base.

These days, the calls-to-action I write are designed to help mission-driven brands grow and thrive. And the best tool in my toolkit? Your brand story.

Whether it’s writing web copy for innovative tech brands, emails for powerful female entrepreneurs, or brand storytelling assets for craft whiskey distilleries, I love to bring brands to life through poignant copy that delivers results.

When I’m not copywriting, wrangling my four kids, or exploring the trails of Missoula, Montana, I volunteer with organizations fighting to end gun violence in America.

Either write something worth reading or do something worth writing.” — Benjamin Franklin.
We’ll channel that magic into what we create together here at Ampersand.

what matters to us

Stories with heart and integrity have the power to inspire change. By staying true, curious, and deeply connected to the people we serve, we’ll help you move your mission forward.

Authenticity

Polished perfection? Not our thing. We’re all about the real stuff: unfiltered voices, true stories, and brands that walk their talk. Because authenticity is the only way forward.

Connection that clicks

Buzzwords? Nope. Beyond clickbait—we craft stories that don’t just get noticed but get felt. Connection is everything—because without it, what’s the point?

Going deep

Skimming the surface? Nope, doesn’t cut it here. We take our well-earned wisdom and dive deep, digging up layers that make brands unique and helping them show up with heart.

Stories with heart

Empathy is our starting point and guiding light. We listen deeply, step into the lives of your audience, and craft stories that resonate, because understanding drives connection—and connection drives change.

Lead with curiosity

Serious about impact, playful in the process. Fun is where creativity takes root. We mix big ideas with a sense of wonder, creating stories that captivate and inspire.

Stand for something

We don’t just tell stories—we stand by them. Good stories don’t need a sales pitch. We keep it real and deliver honest narratives that let your mission speak for itself.

Good stories don’t need a sales pitch. If you feel the same, contact us for next steps.