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Why Email is Your Most Powerful Tool to Higher Profits

Why Email is Your Most Powerful Tool to Higher Profits

by Shawnna Stiver | Sep 4, 2024 | Content Strategy, Copywriting

Remember when Meg Ryan and Tom Hanks starred in the romantic comedy that first introduced us to the ding and “You’ve got mail” became the most instantly recognizable pop culture icon until Bernie’s mittens came along?  Newsflash: it’s 2024 and email is still not...
“Writing Isn’t a Real Job” and Other Bogus Lies Hurting Your Business

“Writing Isn’t a Real Job” and Other Bogus Lies Hurting Your Business

by Shawnna Stiver | Aug 28, 2024 | Copywriting

I created my first magazine when I was seven years old. A little ditty about the go-to places you need to see in my hometown.  After that, I wrote chapter stories that always ended on a cliffhanger. In junior high, I wrote a story about reincarnation, which...
What is Brand Voice and Why Should You Care About Yours?

What is Brand Voice and Why Should You Care About Yours?

by Shawnna Stiver | Aug 21, 2024 | Brand Messaging

Think about the last time you were at a party. Was there a guest at the party who stood out above all the rest because of the infectious way he relayed a story? Maybe it was the language he used. Or the way his personality wowed you in a fun and unique way. ...

Recent Posts

  • Why Email is Your Most Powerful Tool to Higher Profits
  • “Writing Isn’t a Real Job” and Other Bogus Lies Hurting Your Business
  • What is Brand Voice and Why Should You Care About Yours?

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