Blog
Riffs, ramblings and real talk on all things writing. Ok, fine, and maybe some banter sprinkled in.
What AI Search Visibility Actually Is
Somewhere in the last year or two, a new set of terms landed in the marketing conversation. AI search. AEO. GEO. Generative Engine Optimization. If you’ve been nodding along while privately wondering what any of it actually means — you’re in very good company. The...
6 Must-Have Books for Brand Storytellers
Brand storytelling is a trust system. In a world where audiences are flooded with content, ads, and AI-generated noise, stories remain one of the most powerful ways to create clarity, credibility, and connection. The brands that stand out aren’t necessarily the...
Brand Story Heroes: Cotopaxi
It all started with two Craigslist llamas. Davis Smith was about to launch a sustainably designed outdoor gear company, and he wanted to go big. So he bought two llamas from Craigslist, named them Coto and Paxi, and trucked them to college campuses...
How to Get Started With Brand Storytelling
If you’re out there hustling to grow your brand and connect authentically with customers, you know it’s hard to go five minutes without being clobbered by the message that “STORYTELLING SELLS!” It can be a lot, we know. But while we’d never clobber, we are...
What is Brand Voice and Why Should You Care About Yours?
Think about the last time you were at a party. Was there a guest at the party who stood out above all the rest because of the infectious way he relayed a story? Maybe it was the language he used. Or the way his personality wowed you in a fun and unique way. ...
Why Email is Your Most Powerful Tool to Higher Profits
Remember when Meg Ryan and Tom Hanks starred in the romantic comedy that first introduced us to the ding and “You’ve got mail” became the most instantly recognizable pop culture icon until Bernie’s mittens came along? Newsflash: it’s 2026 and email is still not...
“Writing Isn’t a Real Job” and Other Bogus Lies Hurting Your Business
I created my first magazine when I was seven years old. A little ditty about the go-to places you need to see in my hometown. After that, I wrote chapter stories that always ended on a cliffhanger. In junior high, I wrote a story about reincarnation, which...