Remember when Meg Ryan and Tom Hanks starred in the romantic comedy that first introduced us to the ding and “You’ve got mail” became the most instantly recognizable pop culture icon until Bernie’s mittens came along?
Newsflash: it’s 2024 and email is still not dead. No sirree.
In fact, Laura Belgray, founder of Talkingshrimp.com says, “Email isn’t just alive and twerking, it’s YOUR most powerful tool to create sales and influence in 2024 and into the future.”
Here’s why: do you ever go a day without checking your email? Thought so.
Email is actually so pervasive that 58% of adults check email in bed. And a 2015 statistic shows 42% of adults check email while they’re, ahem, on the toilet.
With all of that browsing, you’re bound to find yourself saying, “it’s like this subject line was talking directly to me,” and next thing you know you’ve decided you can’t live without a rug that functions as an alarm clock and motivational speaker that also promises to cure you of your snoozing habit and instantly make you a morning person (purely a hypothetical example, not speaking from experience.)
Which is exactly what email is designed to do.
Need more convincing? Here are 5 reasons why email is your most powerful tool to higher profits.
1. You own your list.
If you think that the followers you currently have on Instagram, Twitter or Facebook are your peeps, think again. Those platforms could shut down tomorrow and you’re up a creek without a paddle if you want to retain those followers and convert them into customers.
The major social media platforms own your followers. That’s why you should spend a decent amount of time trying to get those followers (and anyone who comes to your website) to join your email list. It’s the one thing in your business marketing that you do own.
2. There’s no algorithm to please.
Not to keep picking on the social media channels but have you ever tried to post something and the pesky algorithm keeps your posts from being seen? Oh – everyone is currently raising a hand? Thought so. And if you think it’s because your post is subpar, think again. The organic reach for social media posts has changed and there’s not a damn thing you can do about it.
Other than focus on your email marketing efforts, which reach at least 79% of the people you send emails to. Screw you, algorithm!
3. You get to be you.
Isn’t that the most liberating thought of all time? You could get paid just to talk about the things that matter to you and help your audience at the same time?
Email is a direct conversation between you and your ideal customer. Most businesses think they have to be overly professional and buttoned-up and that’s one big misconception. Personality, when done correctly, is way more compelling. If you can combine your brand voice consistently with solving a major pain point for your customer, you’re golden. It can be the start of a very profitable relationship.
4. Your customer is asking to hear from you.
Email is a one-to-one, heart-to-heart, human-to-human connection. You’ve been invited in. Your customer is patting the couch and saying, “please sit down, I’d like to hear what’s on your mind.” You can even customize your conversation so that it feels uber personal. Unlike other channels, email is intimate. This person checked “yes” to the “do you like me?” question and have agreed you can stay. Now that you’ve got their attention, you can tailor your products or services to exactly what they need.
5. It’s so cheap, it’s ridiculous
Email marketing has one of the highest ROIs (return on investment) of all marketing channels. Forget Facebook. Ignore Instagram. Toodaloo Twitter. Email is where it’s at. Still.
2020 reports show that email marketing provides an average 4200% return on investment. Which means you’re banking $42 for every dollar you spend on email marketing.
The next time you’re doubting the power of email marketing, think back to what Meg Ryan’s character says in the movie: “I turn on my computer. I wait patiently as it connects. I go online. My breath catches in my chest until I hear three little words, ‘you’ve got mail.’ I hear nothing, not a sound on the streets of New York. Just the beat of my own heart. I’ve got mail … from you.”
May the power of email forever be in your favor.
Need a website makeover? Expert content strategy? Killer blog posts? Or the full works? I’m ready when you are! Let’s jam together. Contact me at shawnna@ampersandcopyandcontent.com to get started.
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