by Shawnna Stiver | Feb 24, 2026 | Brand Messaging, Content Marketing, Content Strategy, Copywriting
Somewhere in the last year or two, a new set of terms landed in the marketing conversation. AI search. AEO. GEO. Generative Engine Optimization. If you’ve been nodding along while privately wondering what any of it actually means — you’re in very good company. The...
by Shawnna Stiver | Feb 2, 2026 | Brand Messaging, Content Strategy, Copywriting
It all started with two Craigslist llamas. Davis Smith was about to launch a sustainably designed outdoor gear company, and he wanted to go big. So he bought two llamas from Craigslist, named them Coto and Paxi, and trucked them to college campuses...
by Shawnna Stiver | Jan 30, 2026 | Brand Messaging, Content Strategy
If you’re out there hustling to grow your brand and connect authentically with customers, you know it’s hard to go five minutes without being clobbered by the message that “STORYTELLING SELLS!” It can be a lot, we know. But while we’d never clobber, we are...
by Shawnna Stiver | Jan 21, 2026 | Brand Messaging, Content Strategy, Copywriting
Think about the last time you were at a party. Was there a guest at the party who stood out above all the rest because of the infectious way he relayed a story? Maybe it was the language he used. Or the way his personality wowed you in a fun and unique way. ...
by Shawnna Stiver | Jan 7, 2026 | Content Strategy, Copywriting
Remember when Meg Ryan and Tom Hanks starred in the romantic comedy that first introduced us to the ding and “You’ve got mail” became the most instantly recognizable pop culture icon until Bernie’s mittens came along? Newsflash: it’s 2026 and email is still not...
Recent Comments