Brand personality: Relatable, edgy, genuine, personable, humorous
What we did: Product descriptions, blog strategy, SEO + content strategy, website copy + UX
Challenge: When Christine Deering was expecting her first child, she quickly learned that tons of the pregnancy products she used every day were actually full of dangerous chemicals that could potentially harm her unborn daughter. That became the inspiration for Bump Boxes, a collective that sells curated pregnancy boxes for expectant mothers. They were well-versed in the Storybrand framework but needed a copywriter who could build their brand story and execute it through website copy that helped them grow their eCommerce business. I crafted all copy on the Shop and Product pages to connect with their favorite expecting moms. Traffic increased, new users came to the site and overall saw a huge increase in total transactions, advancing conversion rates. It takes a village … right moms?!
“Shawnna made the process so easy. She did her research to learn our niche market and the resulting copy was spot on. Our customers have resonated with the copy she developed, and it is helping us build rapport and a rabid fan base. My favorite part of the copy is how versatile it is. It is written in a way that resonates with all of our moms out there who are looking for safe and effective products to use during pregnancy. We can use the copy she created for the website on our social media channels and packaging. I would highly recommend Shawnna for any copywriting project — she’s that good and her customer service is out of this world.”
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