Cratejoy Box Insider

Brand personality: Fun, approachable, down-to-earth, friendly, resourceful, informative

What we did: Blog strategy, SEO + content strategy, content marketing

Challenge: Cratejoy hired Ampersand to optimize brand strategy and content for their one-of-a-kind SaaS subscription box marketplace. The team at Cratejoy had already seen decent traction through the Box Insider Blog but was ready to pivot the brand to serve even more subscription box fanatics. The goal? Position Cratejoy as THE gifting destination for people looking to buy a unique gift. Through brand messaging designed to speak to this new ideal client and by focusing on targeted keywords, we crafted copywriting that was equal parts informative and resourceful while still down-to-earth and relatable. As a result, traffic exploded, boosting both blog revenue and conversion rates. By focusing on the fun personality of the Cratejoy brand, we brought in ravings fans and kept the focus on blog content that was deeply rooted in strategy.

“Shawnna was invaluable for executing blog strategy and taking our content to the next level at Cratejoy. She was incredibly quick to utilize SEO best practices, streamline and make processes more efficient, ultimately playing a key role in organic traffic and revenue growth. Shawnna is sharp and organized, and she’s enjoyable to work with!”