Brand personality: Competitive, collaborative, innovative, adaptable
What we did: Go-to-market (GTM) campaign materials for SaaS product launches, including landing pages, emails, infographics, organic social, press releases, and internal communications.
Challenge: The demand marketing team at Storable hired Ampersand because of a referral from one of the executives on the B2C side of the business. Ampersand had already established a great working relationship and reputation for producing excellent SEO-optimized blog content. Before they hired us, the team had worked with another outside agency that kept supplying them with inexperienced copywriters or changing who they were working with. We came to the table not only with vast experience but also with knowledge of the self-storage industry. The goal was to have us function as an extension of their existing marketing team and handle the strategic copywriting that their internal team didn’t have time or expertise for. So we were brought on to write for a variety of go-to-market (GTM) campaigns for new product roll-outs, which included landing pages, emails, infographics, organic social, press releases, and internal communications.
Results + Testimonial: “Our first campaign with you has been one of our most successful launches ever! We over-delivered on our leads to the sales team this month. We attribute a lot of that success to you and your team, our messaging is stronger and clearer than it has been in years. In fact, it’s even better than when we had an in-house copy team.”
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