Impactful narratives start with a good story.
We proudly help purpose-driven B2B brands shift the focus from transactions to transformative experiences that amplify your impact. When crafted correctly, stories are the most powerful tool to inspire your customers to become partners in change.
This is what good storytelling looks like:
Brand Strategy
A messaging framework that aligns the brand mission with your customers’ values.
Website Copy
Targeted, standout website copy that inspires your dream customers to take meaningful action.
Email Marketing
Well-timed and purposeful emails to connect with your audience throughout their buyer journey.
Case Studies
What we can do for you by showing what you did for your best brand advocates.
Storytelling is the foundation.
Is it in your brand’s DNA? Brands that understand our human desire to connect through stories differentiate themselves in a crowded marketplace. We work with mission-driven B2B brands to build a strong foundation and craft messaging that matters through strategy,
stories and support. Check out the most popular Ampersand offers below.
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01.
BUILD
You’re building a change-making brand with a great story, but you need help bringing it to life. You want to create brand loyalty, produce stories of substance, and invite the right-aligned customers to choose you. This package includes polished, psychology-driven marketing strategy and copy that drives meaningful change.
This is for you if:
→ You want to use storytelling to humanize your brand, drive more engagement, and create a deeper connection with your audience
→ You need help crafting a genuine narrative that expresses who you are, how you’re different and why it matters
→ You understand the value of partnering with an outstanding copywriting team experienced in finding unique stories and crafting strategic messaging
→ You want your website, emails, and communication to better reflect your brand values and the impact you’re trying to make in the world
→ You want an expert’s take on your current marketing mix, a recharged website, and a clear roadmap to take emails, blogs, and case studies to the next level (starting NOW.)
Includes:
- Storytelling messaging strategy one-pager
- Website copy (written from scratch or refreshed, up to 3 pages)
- Additional utility pages can be added on (blog, contact)
- SEO keyword research + blog template
- Email welcome sequence audit
- Case study framework
Investment: Starting at $3,750
02.
GROW
33You’re a trailblazer in your field looking to grow and deepen your impact. You need an experienced copywriting team to help you overhaul your entire strategy and the way you infuse storytelling into your marketing efforts. Or you’re an established, seasoned brand looking to launch a new offer or product that you know will change lives and need a writing wing-woman by your side. This package provides the rock-solid foundation you need to grow into the storytelling brand of your dreams.
This is for you if:
→ You want to build impactful storytelling into your marketing in a way that drives growth and meaningful engagement.
→ You need stand-out positioning that inspires a legion of devoted fans.
→ You’re ready to stand out in a crowded marketplace and make the impact you’ve always dreamed of.
→ You need a launch copywriter to provide strategy + copy assets that are guaranteed to help you connect with your audience on a human level.
Includes:
- Full storytelling messaging strategy guide
- Website or landing page copy (written from scratch or refreshed, up to 5 pages)
- SEO keyword research + 4 blog topic ideas
- Email welcome sequence copy (up to 3 emails)
- 2 powerful, in-depth case studies
Investment: Starting at $6,500
03.
SCALE
Storytelling? Pssh. You already know the impact well-told stories can have on your overall business growth. You’re a pioneer and brand leader in your industry with the results to show for it. You need a team to execute the strategy so you can focus on what you do best. This flexible retainer offer provides a copywriting team that’s ready to help you scale..
This is for you if:
→ You know how essential good copywriting is to business goals, you just don’t have the time or resources to execute
→ You have an existing foundation but need help with go-to market campaigns, nurturing leads, thought leadership content, etc.
→ You have consistent projects or campaigns that need copy expertise
→ You need experienced copywriters to become an extension of your marketing team.
Could include the following:
- Messaging strategy help
- Website copy or landing pages
- Email welcome sequence, nurture or sales emails
- Launch campaign materials
- Interviewing past customers + case studies
- Organic content (blogs + social)
- Paid ad copy
- Press releases
- Infographics
Investment: Minimum 3-month contract, price varies depending on needs. Contact us for an alignment call
04.
ONGOING CONTENT
Need full-service strategy and content support? You’ll get a dedicated content strategist to help you attract consistent traffic and nurture long-time fans. Hit your strategic goals fast AND free up time to do what you do best.
Best for these types of content:
- SEO-optimized blog content
- Newsletters
- Paid ad copy
- Organic social captions
- Press releases
Includes:
- 20 hours of content support
- No long-term contract, cancel anytime
- Recommend at least 6-month commitment for best blog results
Investment: $2,500/month
The Ampersand storytelling for impact process
“I know my brand story is important, but I don’t know how to get it out into the world …”
You’re not alone. So many business owners struggle with this part.
That’s why we built a signature process to draw out your brand story and infuse it into every piece of copy.
1. Brand Story Blueprint Call (60-90 minutes)
- We’ll ask you a series of questions designed to get to the heart of your brand, listening carefully for details we know will connect with your audience.
- Our guarantee: No preparation needed, you just hop on the call and let us guide you through an exploration of your origin story and mission.
2. Inventory of Brand Story Building Blocks + Meticulous Material Review
- Most of what we need to uncover your brand story is already out there. We’ll do the heavy lifting: poring over customer reviews, social media posts, podcast interviews, old email sequences, your company website, blog posts, and more to find all the golden nuggets.
- Our guarantee: You relax while we assemble the core elements of your brand story.
3. Distillation of Brand Story
- Armed with your insights from the call + extensive research, we will distill key details into a polished + poignant brand story. We won’t start writing copy until we have a deep understanding of your brand identity and ecosystem.
- Our guarantee: A thoughtfully-created brand story will elevate your messaging and build connection with your audience.
4. Putting Pen to Paper
- Our seasoned copywriters will create the asset you need [website copy, email sequence, case study, social media content/ads], applying the industry’s leading conversion strategies to make sure your copy outperforms expectations.
- Our guarantee: Clear, engaging, SEO-optimized copy that tells a compelling story about your brand and mission.
5. Feedback and Edits
- You’ll provide edits to Version 1; we’ll make the changes. No drama.
- Our guarantee: As writing professionals, we expect and value your input. Count on receiving a final product that is fine-tuned to perfection.
We love all changemakers.
Ampersand is proud to support nonprofits and 501c(3) organizations working to align their marketing with meaningful impact strategies and grow their audience through powerful storytelling. To inquire about reduced pricing or apply for one of our quarterly pro bono projects, please contact us.